Our Vision
My team’s overarching vision was to challenge the realities of time and space during travel in a way that enhances the sensorial experience within the vehicle.
Our Concept
A vehicle interior that encourages drivers and passengers to engage in and experiment with the world around them through both visceral and reflective sensory experiences.
Trend Research
The first phase of our project was spent researching current and future trends. The strongest and most resonant themes that surfaced served as levers of exploration for the next stage in our process – concept ideation.
Concept Ideation
Utilizing the themes we discovered during our trend research, we began generating thoughts on what our overarching concept vision should be and what type of experiences it could include. We experimented with basic spatial mockups in a full scale interior model to better understand how some of our ideas would work.
