Project Challenge

SoundHound offered an truly innovative a new experience when it appeared in 2009. However, over the years, its design has become stagnant and bloated with an overabundance of features. The current interface is noisy and lacks clarity in its intent.

Project Goals

The interface will be streamlined to easily communicate and facilitate the core experience of music recognition and discovery that SoundHound was originally built on. The redesign will also incorporate a key aspect of modern music listening – personalized curation.

Design Tools

Illustrator, HTML/CSS/JQuery, After Effects, Processing, MadMapper

Research

Consumer research, market analysis, and user interviews were conducted to find high-level areas of opportunity and determine the vision and guiding principles of the redesign.

Design Iteration

The design went through several rounds of iteration and feedback to refine usability and visual communication of the interface.

Prototyping

A simple prototype was coded and built with HTML, CSS, and JavaScript to test the usability of various user flows.

Final Pitch

This keynote helps frame the goals and vision of the redesign and presents a final design with a walkthrough of major user flows.

Promo Video

I thought it would be fun to make a video advertising SoundHound with this new redesign. It’s a great exercise in understanding how to express the product story to people in a way that gets them excited. This is still a work in progress but check it out!

Installation

For my grad show, I created an installation to showcase the app redesign and built a set of light responsive speakers to demonstrate the sound recognition capabilities of SoundHound.